It is not difficult to find videos of cute animals like this online, especially with an increasing use of social media. In my opinion, such videos could potentially exacerbate the current situation of illegal wildlife trafficking. On the other hand, these videos could help with illegal trafficking, by drawing attention and creating awareness for themselves.
For such videos to be helpful against illegal wildlife trafficking, the mindset of the audience must change. Instead of "Oooo this is so cute I wish I had one as a pet!", to "Oooo this is is cute I wish I could do something to help protect this animal!". This boils down to the need for proper education and awareness of wildlife trading against illegal wildlife trading.
Its not all gloom and doom for these cute endangered wildlife though!
GOOD NEWS!
Traffic, a wildlife trade monitoring network, reported that "Nine of the leading online retail sites in China, including Alibaba, Tencent, Sina, Airmedia, SMG and arton.net agreed earlier this month not to provide opportunities for promotion or trade of illegal wildlife products on their platforms."
One small step for man, a giant leap for Wildlife~
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